Mercedes-Benz has recruited two indie rock heavy-hitters, Bastille and Passion Pit, for their Evolution Tour that started in NYC on June 23. The tour continues across the US to Chicago, Los Angeles, Atlanta, and Austin where the luxury automaker intends on connecting with their millennial consumer base.
"Music is becoming one of the most important customer intersects at Mercedes-Benz as we reach younger customers through brand experiences," said Drew Slaven, vice president of marketing at Mercedes-Benz USA.
To purchase tickets to see Bastille and Passion Pit on Evolution Tour, or for more information, visit http://www.mbevolutiontour.com. To listen to some great music while test driving an all-new Mercedes-Benz, visit Mercedes-Benz of Nashville at 630 Bakers Bridge Ave in Franklin.
